Depending on their location, Resellers order new licenses from their Distributor or directly from Mitel. In either case, licenses are allocated to the Resellers' AMC accounts. When End Users need a license, they place an order with their Reseller. Using AMC Licensing, the Reseller assigns a license to the relevant Application Record. The license is now available for activation, either manually or automatically, through the AMC. For detailed instructions, see Assigning Licenses.